We celebrate:
18 years, 18 things

The life insurance company PK Rück turns 18 and its annual report finally goes digital. The occasion is celebrated with 18 terms and animations about things that the company would like to continue to cultivate over the next 18 years.

PK Rück has come of age and a digital annual report is now part of a grown-up appearance. Process developed a microsite concept as the basis for this, which can also be used in the coming years. And as the icing on the cake, there is an integrated creative concept, as previously in the printed editions of the annual report, which visualises what makes the company tick.

This year, everything revolves around the birthday and precisely 18 things that play an important role at PK Rück and that nobody would want to do without anymore.

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Markus Hammer
Creative Director, CEO

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