The electricity and energy sector is developing enormously dynamically. If you want to keep up, you have to position yourself convincingly in the market and demonstrate customer proximity. With the brand refresh, EKZ is updating its entire image and sharpening the layout, visual language and tonality.
Short, large headlines in typical EKZ blue and clear statements attract attention. The aim is to explain things even more simply and to get to the heart of customer benefits quickly.
«With the re-branding, we bring our values even more directly and authentically to our target groups and at the same time can present our services more convincingly.»
Orientation in the offer
New icons and illustrations get to the heart of EKZ’s offering. More than 140 icons provide orientation and help EKZ to communicate even complex topics in a simple and appealing way.
The new clarity needs space to unfold its full effect. Accordingly, the new appearance is generous and light. A lot of white and characteristic blue underline the anchoring in the canton of Zurich, while two other shades of blue, discreet pastel tones and three highlight colours bring variety and attention.
The new EKZ look is reflected in the imagery, which speaks a clear language: dynamic and authentic images were created in several shootings, showing solutions in the middle of EKZ customers’ energy worlds.
Website with interactive experience
As part of the rebranding, Process is also redesigning the EKZ website from the ground up. The focus is on an interactive experience in which the EKZ’s services can be discovered on the basis of a typical single-family home.
The EKZ building was modelled in 3D and implemented with a total of 28 videos. Clicking on a hotspot opens the building and zooms in from the outside view to the respective inside view of the building with detailed information about the offer.
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