Migros DAILY has launched oriental dishes in collaboration with NENI that are freshly prepared daily and available to go. Process designed and implemented the brand identity.
The fresh delicacies from NENI are made by Haya Molcho and her four sons in their kitchen. Now, in collaboration with Migros DAILY, these small and popular dishes have been perfectly adapted for the Migros fresh food counter. New and well-known ready-to-eat dishes such as Jerusalem Chicken, Baba Ganoush, or Hummus are available in convenient bowls at Migros.
Of course, presentation is key, which is why an independent branding was developed in collaboration with NENI and Migros for the market launch. This branding is used both at the Migros point of sale, in Migros’ own media, and in various awareness measures.
We provided the following services in this project:
- Brand Design
- Moving Brand Design
- Digital Brand Templates
- Launch Campaigns
- Communication strategies and communicative frameworks
- Point of sale
- Picture shooting and production
- Tone of voice
“We managed to capture the carefree Tel-Aviv vibe of NENI and translate it into a design that perfectly matches the fresh taste. Now, it's all about grabbing, sharing, and enjoying.”